b.u. is a collection of handmade jewelry - a collection of charms, symbols, totems, talismen - all are inspirational, some whimsical others serious. It was created to allow for the ultimate self-expression. You can wear your hopes and dreams, or a symbol of empowerment, a good luck charm, or a guardian angel, a reminder that "it's never too late" or a simple art deco hoop. It is a line that allows, in fact, insists that you, "Be You" (b u).